What is a concept?

A concept is the design direction for the colour, shape, mood and fabric for any fashion collection, and is created at the beginning of the season. It creates the mood of the collection and is always open to different interpretations. The initial idea first needs to be analysed carefully and translated into something that people can actually look at, and that can set out the direction of the collection.

Tips:

• Understanding how elements of a concept influence a range is very important for the developer. Watch how the designer works  and ask questions to get a clear understanding.
• Not every colour in the colourcard is used for a fabric, some are just used for trims, but they are still important to the range.
• Having a personal interest in fashion and trends will help you with design and style references, which will be used throughout the creative process.
• Don’t be afraid to offer up ideas for colour and fabric sourcing. Developing a range is a collaborative process.
• Try to keep a copy of the concept with you throughout the development process so that you have a constant reference point and reminder.

For more information of the concept or other aspects of building a fashion collection, check out Blue is The New Black

Susie / Co-lab54.com

Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection

Am unable to withhold my excitement at the release of the docu-film. Watch Mr Smith in all his glory talk you through how a collection is formed, what his inspiration is and why he still rummages around in vintage shops. It’s a joyous experience.

When I was younger, before grey hair started to set in, I used to be able to scan a market rail and within 5 minutes, visually pull out the bargains, determine the repair job needed and negotiate a lower price with a raised eyebrow and a curled lip, but over the past 15 years my vintage cyber-skills have waned and I have been somewhat lazy in the world of secondhand scavenging…… or so I thought.

This weekend, my vintage-scanning-ability or VSA for short came up trumps with not not just one but two all in the same city.

Dries Van Noten Cami

Bleeker New and Vintage in the Pijp here in Amsterdam served me a vibrant red cami top from Mr.D Van Noten ( at 25 euro) whilst Tamogo on Spiegelstraat handed over a Black cotton Valentino blazer with pleated back for 140 euro.

Red Valentino : Pleated back panel jacket

With both fine establishments looking after the luxury end of the vintage market you can be sure that the quality is high and the curating of the stores is impeccable.

For sure, dear people, these are not places for the cheap tie dye nonsense, they are instead, for the more discerning customer who knows their labels and can spot a bargain. With the stock turned around on a speedy basis, stick your head in when you can but keep your distance from the size 38 (s), if you will.