design

In an overcrowded market, are ‘direct’ and ‘custom’ the way to go?

By |January 21st, 2015|

Making your brand and your product known in an over crowded market is challenging, and with buyers tough to reach and web traffic to your website hard to build, maybe you should be thinking differently with your approach?

Direct sales and mass customization are two channels that have been heavily utilized […]

Will the ‘Choo’ lady change the fashion industry?

By |October 5th, 2013|

Selling clothes in the season that people want to buy them is one of the THE most logical ideas that could ever be devised but sadly it is something that only a handful of designers are doing these days.

Tara St James of StudyNY released her Anti_fashion calendar earlier this year […]