product development

In an overcrowded market, are ‘direct’ and ‘custom’ the way to go?

By |January 21st, 2015|

Making your brand and your product known in an over crowded market is challenging, and with buyers tough to reach and web traffic to your website hard to build, maybe you should be thinking differently with your approach?

Direct sales and mass customization are two channels that have been heavily utilized […]

Inside the Industry tips # 3: Information Flow

By |October 31st, 2013|

What do you mean by Information flow?

The creation, design, development and production of a collection involve the generation, sharing and distribution of a huge amount of information. The information flow from the start of the development process to the end of production is a crucial element for the successful internal […]

Learn to love a list: Lessons applied to fashion or life # 2

By |October 25th, 2013|

Hands up if you are list person? Yes? No? I’m not just talking about work now, in everyday life as well. Still no? Wow, that’s impressive – You should tell me your secret.

I think it’s fair to say that to be good at fashion development or production you need to […]

Inside the industry tips #2: Fabric

By |October 19th, 2013|

Fabric: What’s the big deal?

Without fabric there would be no garment. You could have the best design in the world, but without fabric it can’t be realized. Making a judgment call on which fabrics to use and for which garment is a skill, and it is one that can be […]

Always travel with music : Lessons applied to fashion or life # 1

By |October 7th, 2013|

I have travelled a lot for my job over the past 20 years: Hong Kong, China, Italy, France, Spain, and the US. But the trip that stands out most in my mind, and the one which, I will use for this particular lesson, is my trip to India eight years […]

Will the ‘Choo’ lady change the fashion industry?

By |October 5th, 2013|

Selling clothes in the season that people want to buy them is one of the THE most logical ideas that could ever be devised but sadly it is something that only a handful of designers are doing these days.

Tara St James of StudyNY released her Anti_fashion calendar earlier this year […]

Wow, long time no speak….. it’s been…… forever

By |March 12th, 2013|

November 2011? Seriously? I am a little embarrassed to be honest to have left Fashion Sausage for over a year without so much as a peep from my keyboard.But then I have been a little preoccupied with a book, 2 weddings and 2 high profile consultancy projects.Still no excuse?, Ok – you’re […]